Author: wpadmin
-
Finding sweet success beyond cookies: the future of ad measurement
Featuring Performics’ Sam Holt! Campaign UK, May 21, 2025.
-
A proud moment for Publicis Groupe’s Warehouse and Performics! We’re thrilled to share that we have been awarded Bronze at the Performance Marketing Awards for Best Use of Data and Insights, in partnership with Samsung Electronics. A heartfelt thanks to everyone involved, to our team at Publicis Commerce and to Samsung for the trust and…
-
From Robyn to PRBA: Building on Open-Source Inspiration to Revolutionise Privacy-First Marketing Attribution
1. Introduction 1.1 Challenges in Measurement As digital marketing continues to evolve, traditional attribution methods, such as those reliant on cookies and tags, are rapidly losing effectiveness. Privacy regulations, browser restrictions, and platform fragmentation have introduced significant barriers, complicating the once straightforward task of tracking user behaviour across channels. While innovations such as Meta’s Conversion…
-
Meta Horizon: Empowering Brand Innovators
This week, our Performics UK team within the Meta Horizon cohort gathered at Meta’s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities…
-
Harnessing Data & Expertise: Key Insights from Google Strive 2025
As we begin the third year of the Publicis x Google Strive programme, our latest session proved to be an exceptional journey brimming with insights into the future of planning. Guided by the expertise of professionals from both Performics UK and Google, we delved into the cutting-edge tools and strategies that are transforming our industry.…
-
Performics and Meta HORIZON: Leading with Measurement Excellence
This month Performics UK, in collaboration with Meta, launched the innovative measurement training programme, ‘Performics x Meta HORIZON’. This dynamic session, held at Meta’s Brock Street Office, gathered forward-thinking professionals from Performics to explore the next frontier of Performance Orchestration. This event highlighted our commitment to excellence and paved the way for strategic advancements as…
-
-
-
-
Sweet Insights: The Future of AI at IAS Beyond
In the beautiful backdrop of the Barbican Conservatory, ias. warmly welcomed guests with an assortment of ‘Candy Kittens’, setting a memorable tone for the day. Kicking off with a number of bold predictions like by 2026, 90% of content will be AI generated, the leaders at IAS set the stage for a lively discussion about…