The Digital Satisfaction Index™ (DSI) is a quarterly global measure of consumer attitudes and perceptions of online marketing.
Download the Q4 DSI Summary
Download the Full Q4 DSI Findings and Vertical Deep Dives
The DSI comes out of Intent Lab, a new research partnership between Performics and Northwestern University Medill School of Journalism, Media and Integrated Marketing.
The four most important factors for consumer digital satisfaction emerged from the initial DSI research. These factors drive the 100-point scale score.
The first Digital Satisfaction Index report (Q3 2016) covers the U.S. and U.K. and digs into perceptions within the Retail, Financial Services, CPG and Travel sectors. The second report (Q4 2016) covers the U.S., Germany & China, uncovering data within the Automotive, Telecom, Consumer Electronics and Quick Service Restaurants (QSR) sectors.
Dig into other interesting findings and key implications. Get the PDF now! Have a suggestion or request for what we should add to the study next?
Download the Q3 Digital Satisfaction Index Results