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Clickstream AnalysisDIGITAL CONSULTING:

CLICKSTREAM ANALYSIS



Most paid search bid strategies are based on the “last click” leading up to an action, but high impact strategies come from a deep understanding of your customer’s entire search behavior (i.e., their clickstream), not just the last click. The Advanced Analytics team at Performics uses a proprietary methodology for analyzing clickstream data to improve campaign strategies and optimize performance.

     FEATURES

     BENEFITS
  • Proven Methodology Our advanced and proprietary methodology for analyzing clickstream data provides a more complete picture of your ROI because we identify keywords that “assist” in conversion and assign these keywords revenue credit
  • Determine the “true value ROI” of individual keywords, including expensive generic keywords
  • Actionable Recommendations By calculating “true ROI” down to the keyword level, we provide recommendations for better bid strategies such as optimizing keywords with “high” assist value and eliminating non-performing keywords
  • Increase sales or leads through optimal investments in high “assist” keywords

  • Identify cost savings through reduced ranking and elimination of non-performing keywords

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