Paid Search Practice: CPC & PPC Marketing

Today’s search engine results page is a highly-competitive, dynamic marketplace where brands joust to capture searcher demand at the lowest allowable cost. Brands must be highly visible and relevant to qualified searchers, while at the same time controlling CPCs. At Performics, we guarantee that your paid search program will efficiently drive the most qualified searchers to accelerate brand engagement, participation, leads and sales across all screens. Our paid search experts never rest. They’re fanatically driven to achieve your brand’s goals and are willing to put skin in the game to prove it; more than 25% of Performics’ revenue is derived directly from client ROI.

Enabling Technologies

Campaigns on Demand (COD) workflow management enables proactive rules and alerts to quickly capture demand, avoid CPC inflation and increase relevancy
Benchtools competitive monitoring tracks share of voice and facilitates timely keyword and copy optimization
Clickstream/Channelstream attribution analysis monitors SEM, SEO, social and display interaction to maximize the value of each marketing dollar
Forecasting Platform uses historical trends and KPI relationships for scenario simulations, allowing us to determine ideal future resource distribution

Paid Search Practice
Local Search

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Cabela's confirms the value behind Paid Search with Performics

CASE STUDY:
CABELA'S SEES VALUE IN PAID SEARCH