Retail Strategy  
 

PERFORMICS IS MOVING AT THE SPEED OF RETAIL

 

We specialize in managing performance marketing initiatives for large multi-channel retailers with complex SKUs and seasonal demands.  This includes integrated paid/natural search campaigns, local search, feeds, comparison shopping and performance-based social/display marketing.  Our retail experience spurs deep understanding of the challenges retailers typically face online, including defining the target market, increasing visibility, standing out from the competition, differentiating the offer, managing budget in real-time and driving in-store traffic.


Retail Insights:

Dual Paid Search Strategy (ROI & Branding) is the Way to Go for Retailers

Creating an Integrated Marketing & Paid Search Campaign for a New Product Launch

New Google Squared Makes Online Shopping & Research More Efficient

Use the Content Network to Cost Effectively Increase Purchase

Implications of Google’s New Navigational Suggestion Links in the Search Box


Google’s Rich Snippets – A Chance to Tell the World More about Your Business

Ring it Up! Weekly Search Marketing Insights for Retailers: Current Online Buying Trends

New Google Local Business Ads Interaction Report Offers Insights to Multi-Channel Retailers

Implications of Google’s Trademark Policy Update

14 Ways Retailers Can Grow Sales as Consumer Wallet Shrinks (whitepaper)