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SearchConnect Paid Search SolutionsPAID SEARCH: SEARCHCONNECT



SearchConnect, our innovative paid search solution, creates the optimal experience between advertisers and consumers. We strive to help advertisers achieve a high presence in the leading search engines and deliver relevant ads that engage and motivate consumers. Leveraging our dedicated, search experts, proprietary GreenprintSM methodology and DART Search technology, we drive high-performing paid search campaigns for more than 150 top global brands.

     FEATURES

     BENEFITS
  • Industry-leading specialists, not generalists, optimize every aspect of a client’s paid search campaign
  • Full-service account management teams, dedicated bid, copy and keyword strategists and emerging media and digital consultants
  • GreenprintSM methodology combines intelligent planning, strategic execution and targeted growth to develop custom client programs
  • Comprehensive campaign structure, including bid, keyword, copy and landing page management, paired with ongoing quality assurance
  • World-class DART Search technology delivers precise and reliable analytics, empowering our specialists to think forward
  • Real-time reporting from one centralized dashboard across all search engines

We build highly effective campaign structures, which provide the framework needed to guide successful campaigns. Every element of the campaign structure is evaluated and polished to ensure high performance. With aggressive keyword management, search queries are appropriately targeted, expanded and refined to connect consumers with advertisers. Our specialists develop compelling copy to resonate with consumers and routinely test and analyze landing pages to ensure they deliver the best possible customer experience. In addition, our bid strategy team manipulates keyword bids and target positions in order to achieve ROI and budget goals.

With SearchConnect, we do all the heavy-lifting involved in paid search marketing, empowering our clients to think forward…

Empower your marketing initiatives: talk with us about Paid Search.

Interested in improving your existing online investment? Learn how Natural Search with DoubleClick Performics can enhance your Internet marketing efforts.

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