Discover
Discovery is more than just "ah-ha" for your participant, it's about experiences that foster a sense of competence and autonomy. It's about you and your participants fully engaging and understanding each other. They'll want to participate if you make them feel enriched in some way through your content.
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Empower
When are people truly motivated to participate? When they feel "heard" and involved. From a marketer’s perspective, this means creating an environment where the actions, desires and preferences of your customers are supported and feedback is truly valued. Are you listening to customers, even in your ads?
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Connect
Connecting with your participant, and creating space for your participants to connect with other participants, is an integral part of the Participation Way. Connecting with others who have a similar interest provides participants with immediate contextual support for empowerment and discovery.
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