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INDUSTRY FACTS
“The online advertising giant has awakened!”
~ Shar VanBoskirk, Forrester Research, Inc.
May, 2007
Internet Advertising is Growing its Slice of the Media Pie
- In the US, spending on Internet-based ads reached nearly $17 B last year, representing nearly 6% of all media spending – up from 4.5% versus the previous year (according to IAB “Internet Advertising Revenue Report, 2007” May, 2007)
- And, at 40% Search Advertising represents the biggest portion Internet-based Advertising (according to IAB “Internet Advertising Revenue Report," 2007 May, 2007)
- Last year, Search Advertising grew by 33% versus the previous year – and remains one of the fastest growing Online Advertising channels out there (according to IAB “Internet Advertising Revenue Report, 2007" May, 2007)
- By 2011, Search Advertising will surpass $10B (according to JupiterResearch “US Online Category Advertising Forecast, 2006-2011," 2006)
Your Consumers Are Online
- 70% of Americans are online (Internet World Stats 2007)
Your Competitors Are Online
- Google has a network of 800,000 advertisers and growing (Piper Jaffray 2007)
Search is an Efficient Advertising Buy
- Despite the gradual increase in average cost per click and the current penetration of advertisers, (Search) continues to represent one of the cheapest customer acquisition costs across all media (Piper Jaffray 2007)
Search Drives Sales, Both Online and at the Retail Channel
- For every dollar spent online, the average search user spends $2.56 offline
- Search influences 20%-30% of purchases made at retail locations (eMarketer 2007)
Search is not Just About Sales
- 57% of all online marketers use search to enhance brand awareness (SEMPO 2007)
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