Beyond the Bid: 20 Levers for Paid Search
October 17, 2008

It is a well known fact that paid search is reliant on bid management, but not all marketers realize that paid search extends far beyond the bid.  A high level of strategic planning combined with meticulous execution propels advertisers beyond the initial bid to maximize campaign performance.  "Beyond the Bid: 20 Levers for Paid Search" explores strategies and tactics to improve performance and drive results.