Searching the Web for Video News
June 16, 2008

DoubleClick Performics, in partnership with ROI Research, conducted a survey of 500 consumers who currently watch news video on the Web. The intent of the survey was to gain insight into how these consumers use Search in the process of finding general news, as compared to how they find specific online video news. The survey reveals how consumers interact with online video news, including how often they search for it, how often they view it, and how often they effectively find the news video that they intended to watch.