Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts.
We had the chance to share this moment with our customers
Rassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe!
On the advertising side, Google is more than ever betting on generative AI to transform the advertising experience at all levels:
➡️ Power Pairing becomes Power Pack: a trio of Performance Max, AI Max and Demand Gen, all boosted by AI.
➡️ On Performance Max: arrival of the channel report and the Try it on feature, to virtually try on products.
➡️ On Search: Launch of AI Max, with text ads automatically generated from sites and campaigns, and Search Bidding Exploration to expand query coverage.
➡️ On YouTube: Evolution of Demand Gen with a new customer acquisition option, and a creator hub to facilitate influencer campaigns.
➡️ And to maximize performance: API connection with Data Manager to integrate 1st party data, incrementality tests available from $5,000
