Consumers are constantly signaling their intentions and mindsets through a variety of digital channels. Performics’ Intent-Based Marketing capability uses these digital signals as a behavioral insights machine: creating personalized, dynamic media and content experiences, aligned with consumer mindset, within moments. Through an intelligent optimization loop, we then execute in-market, real-time experience management.
Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale. Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.
