This month Performics UK, in collaboration with Meta, launched the innovative measurement training programme, ‘Performics x Meta HORIZON’. This dynamic session, held at Meta’s Brock Street Office, gathered forward-thinking professionals from Performics to explore the next frontier of Performance Orchestration. This event highlighted our commitment to excellence and paved the way for strategic advancements as we progress toward 2025.
Exploring the Vision:
The session opened with inspiring insights from Jasdeep Mondae, Head of Digital at Performics, who underscored the vital role of measurement in transforming professionals into performance orchestrators. Jas noted, “Becoming a performance orchestrator is intrinsically tied to good measurement,” emphasising how this approach not only validates our work but also helps us navigate privacy concerns and maintain a competitive edge. Her statement, “Good measurement doesn’t just tell us what happened, it tells us how to get better,” resonated with all attendees.
Enhancing Measurement Excellence:
Meta’s James Powell, provided a compelling overview of Performics’ leadership in measurement. He highlighted the sophisticated and rigorous testing protocols that are integral to our collaborative approach, designed to yield actionable insights for clients. By employing advanced measurement techniques, we provide comprehensive analyses that bolster strategic decisions and uncover new pathways for growth. This ensures our clients are equipped with the knowledge needed to stay ahead.
A Commitment to Robust Measurement Practices:
Serena Wong, Capability and Enablement Lead at Performics, highlighted the diligent effort and impressive results achieved through our robust measurement framework. She emphasised how it has become foundational in guiding strategic and investment decisions, placing analytics at the heart of our client management. This commitment ensures exceptional performance outcomes and demonstrates our dedication to client success.
Innovating Social Strategy:
Natalie Carder, Head of Product Strategy for Social at Performics, shared exciting developments in our social solutions that streamline the experimentation process. Her insights reflected the significant performance gains achieved by clients engaging in systematic experimentation, underscoring the power of consistent and strategic approaches in driving impactful results.
Paving the Path with Meaningful Measurement:
Concluding the session, Meta’s Igor Skokan, shared insights on developing meaningful learning agendas. He described these as essential blueprints for accountability and strategic planning, emphasising the importance of well-crafted experiments for reliable outcomes.
Looking Forward:
As we concluded this insightful event, the collective enthusiasm for a shared vision was palpable. With sophisticated strategies and collaborative strength, Performics and Meta are poised to lead the way in performance measurement. The insights shared are a testament to our focus on innovation, quality, and client achievement. As we move towards 2025, ‘Performics x Meta HORIZON’ stands as a beacon for meaningful impact and ongoing excellence in measurement.