Performics, a leading digital performance marketing agency within Publicis Media, unveils Connected Feed, an innovative solution designed to enhance catalog management and optimize e-commerce campaigns across media activation platforms (SEA, Social Ads, Retargeting, Comparators, etc.).
While 70% of product catalogs are not optimized for media, Connected Feed redefines feed management standards through proprietary AI-powered technologies.
AN END-TO-END APPROACH FOR OPTIMAL PERFORMANCE
Connected Feed offers comprehensive product catalog management, either globally or at each stage of the project: strategic audits and recommendations through feed verification, concrete product optimizations within platforms, and measurement of feed performance effectiveness for clients.
A SOLUTION TAILORED TO EACH CLIENT
Connected Feed adapts to clients’ maturity levels to ensure operational efficiency and an optimal experience by combining the expertise of our specialists, proven working methods, and advanced technological resources. The offering meets the specific needs of e-merchants, whether structuring, optimizing, or managing their product feeds daily.
“In a digital ecosystem where precision and speed are crucial, feed management is the backbone of high-performing media campaigns for retailers.”
– Arnaud Lauga, President of Performics
MAKING MAGIC WITH AI AND PERFORMICS EXPERTISE
Connected Feed leverages Performics’ recognized technical expertise in digital levers combined with artificial intelligence to transform product feeds into drivers of overall performance. This approach improves catalog visibility and increases media ROI to meet clients’ business challenges.
Expert teams specializing in digital levers and data collaborate at every project stage, with proven mastery of market-leading feed management solutions (Lengow, Channable, Feedonomics, etc.).
A SOLUTION BORN FROM PRESTIGIOUS CLIENTS
Developed in partnership with clients such as L’Oréal, Manutan, and Lapeyre, Connected Feed has demonstrated its ability to address the complex challenges of e-commerce.
“Publicis Media France supports us in optimizing our product feed with their Connected Feed offering. After one month of testing, our visibility on Google Shopping has significantly increased compared to our previous feed,” comments Aurélia Miquel, E-Commerce Director at Kérastase Europe.
A CLEAR AMBITION
With Connected Feed, Performics reaffirms its commitment to guiding advertisers towards cross-platform optimization and sustainable performance by redefining feed management processes.
Connected Feed is built on a unique synergy of expertise (SEO, SEA, Social Ads) and cutting-edge technologies to ensure an integrated approach where every component contributes to achieving the best results.
Connected Feed places product feed management at the heart of strategies for acquiring new customers and driving digital performance.