This action-packed session centred on a core theme: performance. We heard from Meta’s James Powell on upcoming Horizon training opportunities and certifications. Camille Bernard, Marketing Science Partner at Meta, challenged conventional measurement models, focusing on the power of incrementality and highlighting strategies for achieving true incremental growth.
Tom Clarke, Senior Client Solutions Director at Performics, sparked insightful discussion around leveraging Publicis ID and AI to drive even greater results for our clients. He provided a framework of “Freedom” and “Fuel” to balance AI power with strategic targeting.
Finally, Debate Mate delivered an engaging session, equipping our teams with critical thinking and communication skills to navigate complex challenges and drive innovation.
The energy and insights shared will undoubtedly fuel our mission to drive even greater performance for our clients. A huge thank you to Meta and all the speakers for a truly valuable day!
Performics x Meta Horizon is a proprietary enablement programme by Meta x Publicis for emerging leaders in performance. To learn more, contact learn@performics.com.