Author: wpadmin
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Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate consumer attention, brands must rethink how they connect with audiences. At the heart of this transformation is creative, the relevance of which cannot be overstated…
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AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
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Performics Poland
Our team at Performics Poland continues to make waves. They’ve been named “Master of Performance” in the Digital Agency Report by Media Marketing Polska (MMP)! A huge congratulations to everyone involved.
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Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft and Samsung Electronics. An insightful conversation on the transformative power of AI, and a glimpse at what’s to come.
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EMEA Commerce Summit
Last week, we had the pleasure of hosting the EMEA Commerce Summit 2025 in Paris. Eight Performics teams from across EMEA came together to explore the future of commerce for our clients. A huge thank you to everyone who joined and contributed to such an inspiring and collaborative experience.
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Microsoft and Publicis Groupe research whitepaper: How to get ahead of conversational AI search
Our comprehensive analysis reveals that organizations effectively deploying conversational AI search strategies reach unprecedented levels of consumer engagement and satisfaction.
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Performics x Meta Insights: Supercharging Social
Paul Kasamias, Managing Director of Performics UK, kicked off a key event on the unrivalled reach of social media in the UK – a field with the ability connect across six times more channels than traditional VOD. Featuring talks by Performics’ Alex Campbell turned to the evolution and power of AI in media, highlighting key…
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VivaTech
We’re thrilled to be on the ground at VivaTech, the global innovation hub founded by Publicis Groupe and Les Echos-Le Parisien. Covering key themes from cutting-edge AI and technology to high-impact networking, VivaTech was the perfect venue to spark fresh ideas, innovative thinking, and new perspectives.
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Performics x Meta Horizon: Path to Peak Performance
This action-packed session centred on a core theme: performance. We heard from Meta’s James Powell on upcoming Horizon training opportunities and certifications. Camille Bernard, Marketing Science Partner at Meta, challenged conventional measurement models, focusing on the power of incrementality and highlighting strategies for achieving true incremental growth. Tom Clarke, Senior Client Solutions Director at Performics,…
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After some great years on the Bastille campus, we settled at 145/153 rue de Courcelles, in the heart of the 17th arrondissement of Paris. 🏙️✨ A new chapter begins in this vibrant neighborhood, and we look forward to welcoming our customers and partners! Goodbye Chemin Vert, hello Pereire!