Author: wpadmin
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Connected Identity: The Performance Multiplier for Modern Search Marketing
Executive Summary Connected Identity strengthens Search by expanding matchable audiences, improving thequality of platform learning signals, and enabling precise lifecycle segmentation. Brandsthat embed identity through Publicis Groupe’s Connected Search program consistentlyachieve higher ROAS, reduced media waste, and enhanced performance across theacquisition and retention funnel. 1. Identity as the Foundation of Modern Search Paid search platforms…
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Rethinking Conversion Rate Optimisation as a Long-Term Growth Discipline
Many brands approach Conversion Rate Optimisation (CRO) with unrealistic expectations. They believe CRO works like an instant performance booster, a single intervention expected to deliver overnight gains and dramatic uplifts. This belief does not stem from misplaced ambition, but from a fundamentally flawed understanding of what CRO entails. The real issue is not whether conversions…
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Beyond Dashboards: Building Measurement That Drives Decisions
Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies a quieter, more consequential problem. Visibility has replaced understanding. This is the Theatre of Analytics, a world where performance looks impressive, but decision-making remains fragile.…
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Warehouse wins Gold at Global Performance Marketing Awards.
Publicis Warehouse has been awarded Gold for Most Innovative Technology Solution at the Global Performance Marketing Awards. The award highlights Warehouse’s integration of retail, media, and audience insights into a unified system, distinguishing our standout solutions in a competitive market.
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Warehouse wins Gold at PMW Awards
We’re proud to share that Publicis Warehousehas won in the Retail Media Innovation category at the Performance Marketing World Awards. A huge congratulations to our Starcom team and the wonderful team at Samsung Electronics UK. Again, a huge congratulations to all the brilliant teams involved.Here’s to more data-driven innovation and retail growth ahead. 🚀 https://www.performancemarketingworldawards.com/finalists/unifying-retail-data-with-publicis-wareho…
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Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate consumer attention, brands must rethink how they connect with audiences. At the heart of this transformation is creative, the relevance of which cannot be overstated…
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AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
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Performics Poland
Our team at Performics Poland continues to make waves. They’ve been named “Master of Performance” in the Digital Agency Report by Media Marketing Polska (MMP)! A huge congratulations to everyone involved.
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Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft and Samsung Electronics. An insightful conversation on the transformative power of AI, and a glimpse at what’s to come.
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EMEA Commerce Summit
Last week, we had the pleasure of hosting the EMEA Commerce Summit 2025 in Paris. Eight Performics teams from across EMEA came together to explore the future of commerce for our clients. A huge thank you to everyone who joined and contributed to such an inspiring and collaborative experience.