Author: wpadmin
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Performics x Meta Horizon: Path to Peak Performance
This action-packed session centred on a core theme: performance. We heard from Meta’s James Powell on upcoming Horizon training opportunities and certifications. Camille Bernard, Marketing Science Partner at Meta, challenged conventional measurement models, focusing on the power of incrementality and highlighting strategies for achieving true incremental growth. Tom Clarke, Senior Client Solutions Director at Performics,…
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After some great years on the Bastille campus, we settled at 145/153 rue de Courcelles, in the heart of the 17th arrondissement of Paris. 🏙️✨ A new chapter begins in this vibrant neighborhood, and we look forward to welcoming our customers and partners! Goodbye Chemin Vert, hello Pereire!
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We are excited to share that Performics Poland has been recognized as the Performance Agency of the Year at the international Performance Marketing Diamonds EU competition. A proud moment for our team, whose hard work and innovation made this possible.
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Introducing Connected Feed: Performics Reinvents Product Feed Management for E-Commerce Performance
Performics, a leading digital performance marketing agency within Publicis Media, unveils Connected Feed, an innovative solution designed to enhance catalog management and optimize e-commerce campaigns across media activation platforms (SEA, Social Ads, Retargeting, Comparators, etc.). While 70% of product catalogs are not optimized for media, Connected Feed redefines feed management standards through proprietary AI-powered technologies.…
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Sweet Insights: The Future of AI at IAS Beyond
In the beautiful backdrop of the Barbican Conservatory, ias. warmly welcomed guests with an assortment of ‘Candy Kittens’, setting a memorable tone for the day. Kicking off with a number of bold predictions like by 2026, 90% of content will be AI generated, the leaders at IAS set the stage for a lively discussion about…
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Google Marketing Live 2025: Performics was there!
Two exciting days punctuated by the latest Google innovations, strategic insights around AI, Performance Max and the future of Search, and above all, the opportunity to exchange with market experts. We had the chance to share this moment with our customersRassem BELHOUADJEB and Heloise Beldico-Pachot of La Poste Groupe! On the advertising side, Google is…
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Finding sweet success beyond cookies: the future of ad measurement
Featuring Performics’ Sam Holt! Campaign UK, May 21, 2025.
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Social’s dilemma is the open web’s opportunity
In recent testimony during Meta’s Federal Trade Commission’s antitrust trial, Mark Zuckerberg acknowledged that social platforms are shifting from friend-based networks to algorithmic discovery engines. In other words, social is becoming less social — and that has major implications for advertisers. As these platforms prioritize engagement-driven feeds over community and control, they also limit how…
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We’re thrilled to share that Performics Iberia has been recognized as a Google Premier Partner 2025. Here’s to achieving even greater milestones together!
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A proud moment for Publicis Groupe’s Warehouse and Performics! We’re thrilled to share that we have been awarded Bronze at the Performance Marketing Awards for Best Use of Data and Insights, in partnership with Samsung Electronics. A heartfelt thanks to everyone involved, to our team at Publicis Commerce and to Samsung for the trust and…