Author: wpadmin
-
Social’s dilemma is the open web’s opportunity
In recent testimony during Meta’s Federal Trade Commission’s antitrust trial, Mark Zuckerberg acknowledged that social platforms are shifting from friend-based networks to algorithmic discovery engines. In other words, social is becoming less social — and that has major implications for advertisers. As these platforms prioritize engagement-driven feeds over community and control, they also limit how…
-
We’re thrilled to share that Performics Iberia has been recognized as a Google Premier Partner 2025. Here’s to achieving even greater milestones together!
-
A proud moment for Publicis Groupe’s Warehouse and Performics! We’re thrilled to share that we have been awarded Bronze at the Performance Marketing Awards for Best Use of Data and Insights, in partnership with Samsung Electronics. A heartfelt thanks to everyone involved, to our team at Publicis Commerce and to Samsung for the trust and…
-
From Robyn to PRBA: Building on Open-Source Inspiration to Revolutionise Privacy-First Marketing Attribution
1. Introduction 1.1 Challenges in Measurement As digital marketing continues to evolve, traditional attribution methods, such as those reliant on cookies and tags, are rapidly losing effectiveness. Privacy regulations, browser restrictions, and platform fragmentation have introduced significant barriers, complicating the once straightforward task of tracking user behaviour across channels. While innovations such as Meta’s Conversion…
-
Performics Expands to Romania with Innovative Digital Marketing Solutions
Performics joins the Romanian market with innovative digital marketing solutions, powered by Publicis Groupe. This milestone marks an important step in scaling our capabilities and strengthening our position as one of the top performance media agencies in the country. This consolidated approach supports us in delivering exceptional outcomes for our partners: 📊 Tailored strategies, adapted…
-
SMA and Lead Performance
A look back at our SEA, SMA and Lead Performance plenary session on Wednesday 30 April! 📅 The theme was change: how to adapt our offer and approach in a diverse Search ecosystem? 🌐 An enriching moment thanks to dynamic exchanges and an engaged audience, with the exceptional participation of TikTok 🎤 .
-
Meta Horizon: Empowering Brand Innovators
This week, our Performics UK team within the Meta Horizon cohort gathered at Meta’s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities…
-
Harnessing Data & Expertise: Key Insights from Google Strive 2025
As we begin the third year of the Publicis x Google Strive programme, our latest session proved to be an exceptional journey brimming with insights into the future of planning. Guided by the expertise of professionals from both Performics UK and Google, we delved into the cutting-edge tools and strategies that are transforming our industry.…
-
We did it! Congratulations to Performics France for landing gold in Content and Verticals at the 4th edition of the Cas d’OR Performance Marketing. This award is proof that there is strength in unity. Our teams from Performics and Starcom worked hand-in-hand Publicis Media Content France, NewCom Régie and Citroën for this well-deserved award.
-
We’re thrilled to share that our team at Performics India landed not one, not two, but six awards at the exchange4media Performance Marketing Awards 2025! Shout-out to our talented team for their endless hard work and dedication.