Category: Discover
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Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate consumer attention, brands must rethink how they connect with audiences. At the heart of this transformation is creative, the relevance of which cannot be overstated…
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AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
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Microsoft and Publicis Groupe research whitepaper: How to get ahead of conversational AI search
Our comprehensive analysis reveals that organizations effectively deploying conversational AI search strategies reach unprecedented levels of consumer engagement and satisfaction.
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Finding sweet success beyond cookies: the future of ad measurement
Featuring Performics’ Sam Holt! Campaign UK, May 21, 2025.
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Social’s dilemma is the open web’s opportunity
In recent testimony during Meta’s Federal Trade Commission’s antitrust trial, Mark Zuckerberg acknowledged that social platforms are shifting from friend-based networks to algorithmic discovery engines. In other words, social is becoming less social — and that has major implications for advertisers. As these platforms prioritize engagement-driven feeds over community and control, they also limit how…
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From Robyn to PRBA: Building on Open-Source Inspiration to Revolutionise Privacy-First Marketing Attribution
1. Introduction 1.1 Challenges in Measurement As digital marketing continues to evolve, traditional attribution methods, such as those reliant on cookies and tags, are rapidly losing effectiveness. Privacy regulations, browser restrictions, and platform fragmentation have introduced significant barriers, complicating the once straightforward task of tracking user behaviour across channels. While innovations such as Meta’s Conversion…