Tag: global
-
Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate consumer attention, brands must rethink how they connect with audiences. At the heart of this transformation is creative, the relevance of which cannot be overstated…
-
AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
-
Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft and Samsung Electronics. An insightful conversation on the transformative power of AI, and a glimpse at what’s to come.
-
EMEA Commerce Summit
Last week, we had the pleasure of hosting the EMEA Commerce Summit 2025 in Paris. Eight Performics teams from across EMEA came together to explore the future of commerce for our clients. A huge thank you to everyone who joined and contributed to such an inspiring and collaborative experience.
-
Microsoft and Publicis Groupe research whitepaper: How to get ahead of conversational AI search
Our comprehensive analysis reveals that organizations effectively deploying conversational AI search strategies reach unprecedented levels of consumer engagement and satisfaction.
-
VivaTech
We’re thrilled to be on the ground at VivaTech, the global innovation hub founded by Publicis Groupe and Les Echos-Le Parisien. Covering key themes from cutting-edge AI and technology to high-impact networking, VivaTech was the perfect venue to spark fresh ideas, innovative thinking, and new perspectives.
-
A proud moment for Publicis Groupe’s Warehouse and Performics! We’re thrilled to share that we have been awarded Bronze at the Performance Marketing Awards for Best Use of Data and Insights, in partnership with Samsung Electronics. A heartfelt thanks to everyone involved, to our team at Publicis Commerce and to Samsung for the trust and…
-
From Robyn to PRBA: Building on Open-Source Inspiration to Revolutionise Privacy-First Marketing Attribution
1. Introduction 1.1 Challenges in Measurement As digital marketing continues to evolve, traditional attribution methods, such as those reliant on cookies and tags, are rapidly losing effectiveness. Privacy regulations, browser restrictions, and platform fragmentation have introduced significant barriers, complicating the once straightforward task of tracking user behaviour across channels. While innovations such as Meta’s Conversion…