Tag: india
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Rethinking Conversion Rate Optimisation as a Long-Term Growth Discipline
Many brands approach Conversion Rate Optimisation (CRO) with unrealistic expectations. They believe CRO works like an instant performance booster, a single intervention expected to deliver overnight gains and dramatic uplifts. This belief does not stem from misplaced ambition, but from a fundamentally flawed understanding of what CRO entails. The real issue is not whether conversions…
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Beyond Dashboards: Building Measurement That Drives Decisions
Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies a quieter, more consequential problem. Visibility has replaced understanding. This is the Theatre of Analytics, a world where performance looks impressive, but decision-making remains fragile.…
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We’re thrilled to share that our team at Performics India landed not one, not two, but six awards at the exchange4media Performance Marketing Awards 2025! Shout-out to our talented team for their endless hard work and dedication.
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Congratulations are in order! Performics India has been awarded Gold at The EMVIES 2025 in the category Best Media Innovation: Digital Performance. We are thrilled to see our team’s creativity and performance-driven continue to break new ground.
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A big win for our talents at Performics India: Gold at the exchange4media Indian Marketing Awards! Our campaign for ICICI Prudential AMC Ltd, “FunZone: Turning Investments into A Funtastic Journey,” secured the top honor in the Use of Consumer Insights category. We also took home the Bronze for Best Pivot Initiative for airtel Postpaid: under…
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Performics India has won 𝐒𝐄𝐎 𝐀𝐠𝐞𝐧𝐜𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 at the ADGULLY Finnix Awards! We roared with pride as Performics India continued to lead the way in Search specialization across the industry. And we mean across the industry. Here’s the full list of our wins:𝐁𝐞𝐬𝐭 𝐔𝐬𝐞 𝐨𝐟 𝐒𝐄𝐎 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐢𝐧 𝐁𝐚𝐧𝐤𝐢𝐧𝐠 – 𝐘𝐞𝐬 𝐁𝐚𝐧𝐤 𝐌𝐨𝐬𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐔𝐬𝐞…
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Ending the year strong… We’re thrilled to announce that Performics India has been awarded South Asia Ecommerce Agency of the Year at the 2024 Campaign Asia AOY Awards. Congratulations on this well-deserved recognition!
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Performics India has been awarded “Digital Agency of the Year” at the MMA Global India SMARTIES 2024. And as always, our team does not stop with one. Performics received the nod in four campaign categories: Instant Impact/Promotion for ITC MasterChef; Customer Journey Marketing – Lead Generation/CRM and Data Insights/Contextual Marketing, both for ITC Aashirvaad; and…
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We’re thrilled to share that we have won the Bronze Award for Best Use of Analytics and Data Insights at the MARKETING-INTERACTIVE Asia Ecommerce Awards 2024 for our work on the Steve Madden campaign. A huge thank you to everyone who contributed to this incredible success!