Tag: uk
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Performics x Meta Insights: Supercharging Social
Paul Kasamias, Managing Director of Performics UK, kicked off a key event on the unrivalled reach of social media in the UK – a field with the ability connect across six times more channels than traditional VOD. Featuring talks by Performics’ Alex Campbell turned to the evolution and power of AI in media, highlighting key…
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Performics x Meta Horizon: Path to Peak Performance
This action-packed session centred on a core theme: performance. We heard from Meta’s James Powell on upcoming Horizon training opportunities and certifications. Camille Bernard, Marketing Science Partner at Meta, challenged conventional measurement models, focusing on the power of incrementality and highlighting strategies for achieving true incremental growth. Tom Clarke, Senior Client Solutions Director at Performics,…
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Sweet Insights: The Future of AI at IAS Beyond
In the beautiful backdrop of the Barbican Conservatory, ias. warmly welcomed guests with an assortment of ‘Candy Kittens’, setting a memorable tone for the day. Kicking off with a number of bold predictions like by 2026, 90% of content will be AI generated, the leaders at IAS set the stage for a lively discussion about…
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Finding sweet success beyond cookies: the future of ad measurement
Featuring Performics’ Sam Holt! Campaign UK, May 21, 2025.
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Social’s dilemma is the open web’s opportunity
In recent testimony during Meta’s Federal Trade Commission’s antitrust trial, Mark Zuckerberg acknowledged that social platforms are shifting from friend-based networks to algorithmic discovery engines. In other words, social is becoming less social — and that has major implications for advertisers. As these platforms prioritize engagement-driven feeds over community and control, they also limit how…
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Meta Horizon: Empowering Brand Innovators
This week, our Performics UK team within the Meta Horizon cohort gathered at Meta’s Brock Street office for an enlightening session on brand innovation. The session kicked off with compelling insight from Rob Smallwood on the changing rules of branding, and particularly the power of social video, the cyclical nature of change and the opportunities…
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Harnessing Data & Expertise: Key Insights from Google Strive 2025
As we begin the third year of the Publicis x Google Strive programme, our latest session proved to be an exceptional journey brimming with insights into the future of planning. Guided by the expertise of professionals from both Performics UK and Google, we delved into the cutting-edge tools and strategies that are transforming our industry.…
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Performics and Meta HORIZON: Leading with Measurement Excellence
This month Performics UK, in collaboration with Meta, launched the innovative measurement training programme, ‘Performics x Meta HORIZON’. This dynamic session, held at Meta’s Brock Street Office, gathered forward-thinking professionals from Performics to explore the next frontier of Performance Orchestration. This event highlighted our commitment to excellence and paved the way for strategic advancements as…
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And another congrats! Performics UK has been named Digital Agency of the Year at the Don’t Panic Events’ Global Business Tech Awards. A huge congratulations to our team.
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We’re thrilled to announce that Performics UK has been named Agency of the Year at the PMWAwards and is now the most awarded performance marketing agency in the industry. A big shout-out to our exceptional team for their hard work and dedication! 🏆