Alexander joined Publicis 4 years ago as a Managing Director at Vivaki and soon became the Director at Performics Russia. He restructured Vivaki and Performics into one team and developed new competences across the team, including CPA and tool development. Alexander previously worked as a Sales Director at two local agencies (MGCom and Icontext) and has a masters degree in Economics with a marketing specialization. Today, Alexander concentrates on developing new tools and co-manages a team of 80 specialists.