Christine Wang is the Co-CEO for Publicis Commerce and Performics. She is based in the Shanghai office. Christine has over 17 years of experience working, managing and leading all over the world, across vastly different countries, continents and consumer preferences. She is bilingual in Chinese and English. Before joining Publicis, Christine Wang held multiple leadership roles. She was COO and GM of a leading ecommerce and digital agency at which she was also a partner. In those roles, she was in charge of operations and finance management for over 15 years while also acting as a Senior Account Director and Head Strategist for the agency’s major multinational clients.
Over her 17 years of experience, Christine has developed a core set of skills in Digital, Performance Marketing and ecommerce; she has used her expertise to launch and run ecommerce activities for 20 brands in the last five years alone. Christine has a deep understanding of the eMarketplace, digital and Performance Marketing and ecommerce from her extensive research and experience. She has used her knowledge to help clients achieve success in the Chinese ecommerce landscape. She has been leading ecommerce, digital marketing initiatives and creativity for enterprise clients like GSK, Nestle, P&G, Wyeth, Bacardi, Nike, Abbott, Moleskine, Pepsi and WeWork. She also maintains cordial relationships, not simple partnerships, with key industry leaders, such as Alibaba JD.com, Baidu and Tencent to ensure that her insights are more than conjecture and that her skills stay sharp. Christine earned an EMBA from China Europe International Business School (CEIBS) and a Bachelor of Engineering from East China University of Science and Technology