Javier joined ZenithOptimedia in January 2016 as Business Director, focused on business growth, new development and innovation in product offerings to offer customers a differentiating business plan within the market.
In July 2017 he assumed the role of General Manager of Performics Spain, and the leadership of the Performance Practice of Publicis Groupe. He oversees more than 50 specialists in the different Performance Marketing disciplines: SEM, SEO, Paid Social, Content, Display and programmatic.
Prior to joining Publicis Groupe, he led the performance team at Omnicom Media Group. With more than 10 years of experience in the area of Digital Performance Marketing, Javier is the ideal leader for Performics Spain due to his vision and business development skills, as well as his skills in team management.