Smarter commerce starts here
Publicis Warehouse is Publicis Groupe’s data and commerce intelligence platform, engineered by Performics. It’s a platform that turns Amazon complexity into clarity and action. Designed to unlock revenue hidden in siloed data, Warehouse connects retail, media, and audience insights — including intelligence from Amazon Marketing Cloud (AMC) and Vendor Central data via the API. These are connected into a single system to optimize performance on the world’s leading ecommerce platform.
No matter the portfolio, Warehouse powers global commerce growth by fusing media, retail, and clean-room intelligence — delivering audience precision, profit visibility, and budget agility for every brand, in every market.
Unified data. Real-time activation. Measurable growth.
Why Warehouse
1. Outcome-Driven Planning:
Combine retail and media data to focus on business results, not channel silos.
2. Closed-Loop Optimization:
Understand what actions drive conversion and iterate instantly.
3. Full-Funnel Activation:
Engage and convert consumers across the entire journey — from discovery to repurchase.
4. Direct DSP Integration:
One-click activation into Amazon DSP and Sponsored Ads, with zero signal loss.
5. Privacy & Governance:
Enterprise permissioning, clean-room workflows, and identity-aware controls ensure compliance at scale.
How It Works
Warehouse goes beyond dashboards.
It integrates up to five years of shopper and signal data from AMC and Vendor Central to reveal the “why” behind performance and automatically turn insight into activation.
- Connect first-party, retail, and media data
- Build audiences from PDP viewers, cart abandoners, or NTB buyers
- Push directly into DSP or Sponsored Display
- Measure full-funnel impact with unified media and retail data, using sales, profit and behavioral insights like subscriptions, repurchase, loyalty and LTV
- Scale the insights globally — one platform, all verticals
Portfolio optimisation strategies
The right product
Map your portfolio to the business goal the product will deliver based on SKU-level retail performance.
Pricing
For pricing, please request a quote.
Integrations
120 +
Connectors across commerce and media ecosystems, including Amazon (Seller, Vendor, DSP, AMC), with custom API development available.
Contact
Ready to turn marketplace data into growth?
Schedule a free demo sales_publiciswarehouse@performics.com
or visit performics.com/warehouse