Pierre-Emmanuel Cros
President, France
With a postgraduate degree in Ethnology, Pierre-Emmanuel joined Carat in 2000 and was a key player in the development of the agency’s first proprietary Media Planning tool, WebPlan. Over his 8 years at the Aegis Group, Pierre-Emmanuel worked on clients such as Fiat Group, the French telecommunications company, SFR and Covea Insurance Group. He also had a key role in launching Carat Interactive and then Isobar. In 2008, he joined the Publicis Group as the Deputy Managing Director of Zed Digital and then moved on to become Managing Director of Performics France. His continued contribution to the agency’s success for the past 5 years is proven notably by leading Performics to become the pioneer of programmatic buying in France and by the development of analytics tools. Pierre- Emmanuel, 38 years old, is considered one of the leading digital experts in France.
Pierre-Emmanuel Cros, President of Performics France said “I am very happy to continue my contribution in the history of Performics in France and looking forward to the new challenges ahead of me.”
Gautier Picquet, Managing Director, ZenithOptimedia Group France said “With no doubt, Pierre-Emmanuel will continue to support the success of Performics France and the digitization of ZenithOptimedia Group”