• Discouraging prejudice that often grows into greater problems, the NRW Macht Schule in Germany teaches elementary-aged students in deprived areas to accept different nationalities and cultures. The team in Dusseldorf will assist with activities to help the children gain a better understanding of and tolerance for these differences.

• Employees in New York will paint, landscape, and clean up the waterfront with the Brooklyn Greenway Initiative to help establish a new greenway route for cyclists and pedestrians. 

• More than half of the 500 households in Thanh Hoa village, Vietnam, live in extremely poor and below average conditions. Twenty-five employees from Ho Chi Minh City will ride a bus for two and a half hours to visit with residents and deliver grocery packages to many of the homes.

• Bringing color and design into the lives of children helps them gain an appreciation for the arts. In India, Performics teammates will help children paint wall murals at the home of an organization that fosters the arts in young children.

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CHICAGO, April 25, 2013 /PRNewswire/ -- Performics, the performance marketing agency owned by Publicis Groupe, announces the elevation of Michael Kahn to Global President. The appointment of Kahn, who previously led the company's global account management practices, marketing and sales departments, solidifies Performics' continued commitment to global business in performance marketing.

As Global President, Kahn will continue to lead and expand upon the advancements in the global accounts practice, client services and business development. Kahn will work closely with the entire global executive team, and report to Daina Middleton, Global CEO of Performics and remain based at Performics' global headquarters in Chicago.

"Michael's scope of contribution to Performics globally continues to propel our performance business practices forward," notesDaina Middleton , Global CEO, Performics. "He is an innovative, passionate and energetic leader. I am confident that he will have a continuing impact in delivering outstanding performance results for our clients."

In addition to Kahn's appointment, Karishma Kiri, who joined Performics during the Resultrix acquisition in 2012, will assume the role of Senior Vice President, leading global product development. She will drive integration and consistency across product offerings to a new global standard of excellence. Kiri previously held various marketing roles at Microsoft, and then managed the performance marketing capability at Resultrix. Kiri is based in Seattle.

Jon Wegman, who joins Performics from Moxie Interactive as Vice President Strategy & Planning, will lead participant planning efforts for the organization. Along with the deep analytics practice, strategy and planning is a key differentiator for Performics in the marketplace.  Wegman previously led digital strategy for leading brands in the wireless, soft drink and transportation categories, among others.

Performics currently services clients in 26 countries around the world with plans for additional global expansion in 2013.

About Performics

Performics is the first global performance marketing company and partners with leading marketers to inspire brand participation that drives higher performance and ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens and platforms. Headquartered in Chicago with offices in 26 countries and regional hubs in London, Paris, and Singapore, Performics is part of Publicis Groupe--the world's third largest communications group and top global search spender. 

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CHICAGO, Jan. 3, 2013 /PRNewswire/ -- Performance marketing agency, Performics, (part of Publicis Group) announces today Global CEO, Daina Middleton 's new book, Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. In this book, Daina defines Participant Marketing, a concept that applies Self-Determination Theory to marketing for the first time. Performics employs participant marketing as a lens to view all campaigns and has found that it truly drives performance through fostering two-way engagement between a brand and Participant.
Marketing in the Participation Age:

    Explores the evolution of consumerism, stemming from the introduction of sugar and the tulip market in 1600s Holland and the Industrial Revolution
    Evaluates the tools of marketing for the past 60 years, stemming from the advent of TV
    Outlines the effect of the proliferation of mobile devices and social media on the world, such as its role in the Arab Spring, and its effect on brands and Participants
    Examines successes and failures of brands such as Activision, LEGO, GM and others
    Provides best practices for establishing truly participatory marketing campaigns and organizational culture

Marketing in the Participation Age will help marketing executives edge out their competitors, and conscientiously plan their programs to activate a set of motivational elements that work together to inspire people to join, share, take part, connect and engage. The key to customer participation is to activate all three elements of the Participation Way framework. Middleton discusses the three critical elements for marketers to activate:

    Discover:  The human desire to continually learn and the satisfaction of becoming competent at something.  In what ways are you inviting Participants to learn more about your product/brand?
    Empower:  Inviting someone to have a meaningful contribution to the brand and/or product.  Do you invite Participants to connect with the brand: provide feedback, offer tips and suggestions and help to create the product itself?
    Connect:  Humans love to interact with others in meaningful ways.  Brands often only think of creating environments that allow Participants to connect with the brand, but do you build environments that foster relationships with others who may share the same interest?

"The start of 2013 signifies the move into the Participation Age, driven by 2012 being the year of mobility with Participants having a computer less than a foot away 24 hours a day, seven days a week," says Middleton. "The Participation Way has had a profound effect on delivering marketing results. Understanding simple demographics is no longer enough in a world where you can't just simply broadcast a message and hope that people will receive it. Truly competitive companies understand that they must inspire participants to act on their behalf to be successful in the Participation Age."
Participants thrive on continually learning, feeling empowered and providing input to the products and services they use. Marketing in the Participation Age shows businesses, entrepreneurs and leaders how to nurture these intrinsic desires to motivate participation and develop meaningful customer relationships that yield greater revenues.

CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, today announces it is named a “leader” in the October 31, 2012 Forrester Wave™: US Search Marketing Agencies, Q4 2012 report from Forrester Research, Inc. Performics landed as a leader “because of its dedication to international business, its user-friendly reporting and account management, and its strong SEO offering.”

According to Forrester’s evaluation, “a number of factors boost Performics into the leader category for the first time. Most notable are its international scale, support for mobile and social programs, and loyal customers and employees.” Performics was among the select companies that Forrester invited to participate in its October 2012 Forrester Wave report US Search Marketing Agencies. In this evaluation, Performics received 5 out of 5 possible points for Social Media, Mobile Search and Revenues and 4 out of 5 possible points for Reporting and Analytics, as well as the Strength of Management Team. Additionally, client references give Performics account management a score of 5 out of 5 possible points.

“We believe that the recognition from Forrester is an endorsement of our status as the original performance marketing firm with best in class global offerings,” said Daina Middleton, Global CEO of Performics. “The Performics team is second to none and works tirelessly to ensure our clients receive world-class service and unparalleled return on their digital marketing investments.”

The report also indicates Performics more formalized methodologies and programs foster innovation; noting, “This is good news for marketers who liked the firm’s performance-driven heart but longed for better discipline around operations.”

“Our teams continually strive to inspire participation, which delivers unmatched performance across relevant channels, devices and screens,” notes Middleton. “In our world, performance never rests, so we’re delighted to be recognized for our revolutionary approach to search and performance marketing.“
About Performics

Performics is the first global performance marketing agency partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 21 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world's third largest communications group and top global search spender. Participate with us at performics.com.