Participation is the Key to Performance

Beyond engagement, motivating people to Participate with your brand is what's new and next in Performance Marketing. Why? Because people want a two-way relationship - they want to Discover new things, be Empowered and respected, and Connect to communities. Read more...

 

"The old media model still prevails in my world...I need to break free, but it's like teaching teams a new language and the words keep changing."

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November 10, 2013

CEO Daina Middleton Wins Gold Stevie Award

Performics CEO, Daina Middleton, won the Gold Stevie Award for Executive of the Year, Advertising, Marketing and Public Relations at the 10th Annual Awards Ceremony on November 8 in New York.

Chicago, IL  – November 10, 2013 – Daina Middleton, CEO of Performics, the performance marketing agency of the Publicis Groupe, has been named the winner of the Gold Stevie® Award in the Executive of the Year - Advertising, Marketing and Public Relations category, in the 10th annual Stevie Awards for Women in Business.

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