Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intent into revenue for our clients.
We combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences (search, social, display, commerce) aligned to intent. We construct unique People IDs by stitching together data sources (client CRM, third-party) for better experiences.
We help brands holistically manage advertising efforts and operational needs, including the supply chain, product feed, product/content merchandising and sales components of commerce engines. Our comprehensive solution also features Consultative Services, Shopper Marketing and Voice Benchmarking.
We’re leveraging the latest advancements in targeting and activation to maximize consumer engagement and message resonance across Performance Video (DRTV, OLV, Connected and Advanced TV), Performance Audio (National and Local Radio), Shared Mail, DR Print and Out-of-Home.