Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intent into revenue for our clients.
We combine attribute-based audience definitions with intent-based definitions to create high propensity audiences and cross-channel experiences (search, social, display, commerce) aligned to intent. We construct unique People IDs by stitching together data sources (client CRM, third-party) for better experiences.
We help brands holistically manage advertising efforts and operational needs, including the supply chain, product feed, product/content merchandising and sales components of commerce engines. Our comprehensive solution also features Consultative Services, Shopper Marketing and Voice Benchmarking.
Performics manages all aspects of our clients’ Affiliate Marketing programs, including partner and program development, media optimization, channel alignment and campaign management. We believe in a diversified publisher mix – beyond just coupon and deal groups – unbiased program management, customization of networks/campaigns, visibility and transparency. Our team is well versed in the affiliate technology landscape and can support you through self-service tools or as an expert overseeing managed service relationships, as well as in selecting technology. Our affiliate team uses advanced analytics to unveil deep insights like each affiliate’s business contribution, and we manage affiliate as an integrated channel alongside search, social, display and content initiatives, including fluidly moving budgets between channels and across campaigns.
We’re leveraging the latest advancements in targeting and activation to maximize consumer engagement and message resonance across Performance Video (DRTV, OLV, Connected and Advanced TV), Performance Audio (National and Local Radio), Shared Mail, DR Print and Out-of-Home.