Intent Lab™

Steering Committee and Research Team

Frank Mulhern

Frank Mulhern

Associate Dean, Department Chair and Professor of Integrated Marketing Communications, Northwestern University Medill School

Marshall Kohr

Marshall Kohr

Director, Integrated Marketing Communications Program, Northwestern University Medill School

Ashlee Humphries

Ashlee Humphries

Associate Professor and Research Lead, Northwestern University Medill School

Mathew Isaac

Mathew Isaac

Professor of Marketing, Seattle University

Craig Greenfield

Craig Greenfield

Chief Operating Officer, Performics Worldwide

Joe Reinstein

Joe Reinstein

Global Growth Officer, Performics

Esteban Ribero

Esteban Ribero

SVP Planning & Insights, Performics

Burcu Agma

Burcu Agma

VP of Strategy, Planning & Insights, Performics

Ines Paez

Ines Paez

Senior Strategic Planner, Planning & Insights