The Intent Lab is a research unit created by Performics and Northwestern University Medill in 2016. Through the Intent Lab, we uncover the intent behind consumer purchase behavior and deliver influential marketplace insights to strengthen brand engagement.
Intent Lab findings arm brands with a new level of understanding that is critical to establishing meaningful consumer connections and ensure message relevance across the path-to-purchase, ultimately converting intent into revenue.
The Intent Lab regularly produces customized research around uncovering and activating consumer intent.
Searchers with high purchase intent are 180% more likely to click on results with concrete words like “shop,” while searchers with browsing intent are 20% more likely to click on results with abstract words, like “best”
The Digital Satisfaction Index™ (DSI) is a global measure of consumer attitudes and perceptions of online marketing. DSI measures the top four factors of digital satisfaction; trust, privacy, utility and social, twice a year, tracking the level of importance and consumer satisfaction. Check out some of our recent DSI studies below.
Trust and Privacy are More Important than Ever to Holiday Shoppers: As brands compete this holiday season, shoppers make purchase decisions based on ease of shopping across channels, trust and privacy
Remarketing Spotlight: 23% of consumers who encounter remarketing end up purchasing the product
Visual Search Spotlight: The majority of people think that visual search content is more helpful than text in the discovery and shopping journey
Voice Spotlight: Privacy is the biggest barrier to voice commerce adoption
Associate Dean, Department Chair and Professor of Integrated Marketing Communications, Northwestern University Medill School
Director, Integrated Marketing Communications Program, Northwestern University Medill School
Associate Professor and Research Lead, Northwestern University Medill School
Professor of Marketing, Seattle University
Chief Operating Officer, Performics Worldwide
Global Growth Officer, Performics
SVP Planning & Insights, Performics
VP of Strategy, Planning & Insights, Performics
Senior Strategic Planner, Planning & Insights