Intent Lab™

Latest Studies

Overlooked Consumer Opportunities

Specific Tailored Advertising Makes Ads Less Useful and Misses Sales

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Brand Trust Spotlight

Consumers Rate Amazon, Gaming and Video Streaming Platforms as Most Trusted

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Remarketing Spotlight

Smart Remarketing Tips to Improve Personalization

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Visual Search Spotlight

Consumers are Inclined to Believe What They See, Not What They Read,

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Search: A Behavioral Insights Machine

A Study in Understanding Consumer Intent to Transform Media Experiences

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Voice Search Spotlight

Privacy is the Biggest Barrier to Voice-Assisted Shopping

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Steering Committee and Research Team

Frank Mulhern

Frank Mulhern

Associate Dean, Department Chair and Professor of Integrated Marketing Communications, Northwestern University Medill School

Marshall Kohr

Marshall Kohr

Director, Integrated Marketing Communications Program, Northwestern University Medill School

Ashlee Humphries

Ashlee Humphries

Associate Professor and Research Lead, Northwestern University Medill School

Mathew Isaac

Mathew Isaac

Professor of Marketing, Seattle University

Craig Greenfield

Craig Greenfield

Chief Operating Officer, Performics Worldwide

Joe Reinstein

Joe Reinstein

Global Growth Officer, Performics

Esteban Ribero

Esteban Ribero

SVP Planning & Insights, Performics

Burcu Agma

Burcu Agma

VP of Strategy, Planning & Insights, Performics

Ines Paez

Ines Paez

Senior Strategic Planner, Planning & Insights

Intent Lab Study: Giving Consumers Exactly What They Ask For Is Not Enough

Read the Full Press Release By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising […]

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Intent Lab: More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead

According to the latest study from the Performics Intent Lab, more than a third of consumers begin holiday searches and make purchases 1-3 months ahead of the holidays. Read More: MediaPost

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This Holiday, Gift Consumers What They Really Want: Seamless Multichannel Shopping, Trust and Privacy

Performics’ Burcu Agma shares insights from the latest Performics Intent Lab Study, in partnership with Northwestern University, on what shoppers want from retailers this holiday season. Read More: MediaVillage

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Study finds that Seamless Experiences, Trust and Privacy are More Important than Ever to Holiday Shoppers

63% of holiday shoppers start their journeys on commerce marketplaces like Amazon, according to new research from Intent Lab, a partnership between Performics and Northwestern University Medill School Chicago (Dec. 10, 2019)—As brands compete this […]

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Fueling the Consumer Decision Journey by Understanding Intent

​Performics SVP of Planning and insights, Esteban Ribero, shared insights with audiences at this year’s Advertising Week New York. He discussed how brands, advertising agencies, and technology platforms came together to share insights around a […]

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Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

Adweek looks at why younger consumers are visiting retail locations rather than shopping digitally, with insights from Molly Hop, Publicis Media SVP Commerce Strategy, and the Performics Intent Lab. Read More: Adweek

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Unlocking Intent Signals – Performics at DMEXCO 2019

Performics’ Burcu Agma spoke with Microsoft during their Trusted Partnership series at DMEXCO 2019. “Sometimes we forget we’re targeting people. You might hear people in our industry go ‘What do they want’, like we’re targeting […]

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Marketers Are Getting Personalization All Wrong

Consumers are beginning to significantly alter online behavior as a direct result of its overuse, according to new research from the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism.  Roughly […]

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Let Intent-Based Marketing Fuel Creative

Burcu Agma, VP of Planning and Insights, on how intent-based marketing can fuel creative, plus insights from Cannes Lions on how and why marketers should change their approach today. Read More: MediaPost

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