Intent Lab™

Steering Committee and Research Team

Frank Mulhern

Frank Mulhern

Associate Dean, Department Chair and Professor of Integrated Marketing Communications, Northwestern University Medill School

Marshall Kohr

Marshall Kohr

Director, Integrated Marketing Communications Program, Northwestern University Medill School

Ashlee Humphries

Ashlee Humphries

Associate Professor and Research Lead, Northwestern University Medill School

Mathew Isaac

Mathew Isaac

Professor of Marketing, Seattle University

Craig Greenfield

Craig Greenfield

Chief Operating Officer, Performics Worldwide

Joe Reinstein

Joe Reinstein

Global Growth Officer, Performics

Esteban Ribero

Esteban Ribero

SVP Planning & Insights, Performics

Burcu Agma

Burcu Agma

VP of Strategy, Planning & Insights, Performics

Ines Paez

Ines Paez

Senior Strategic Planner, Planning & Insights

Recent News

Intent Lab: More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead

According to the latest study from the Performics Intent Lab, more than a third of consumers begin holiday searches and make purchases 1-3 months ahead of the holidays. Read More: MediaPost

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This Holiday, Gift Consumers What They Really Want: Seamless Multichannel Shopping, Trust and Privacy

Performics’ Burcu Agma shares insights from the latest Performics Intent Lab Study, in partnership with Northwestern University, on what shoppers want from retailers this holiday season. Read More: MediaVillage

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Study finds that Seamless Experiences, Trust and Privacy are More Important than Ever to Holiday Shoppers

63% of holiday shoppers start their journeys on commerce marketplaces like Amazon, according to new research from Intent Lab, a partnership between Performics and Northwestern University Medill School Chicago (Dec. 10, 2019)—As brands compete this […]

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