The Intent Lab regularly produces customized research around uncovering and activating consumer intent.
Ecommerce, Gaming and Video Streaming Platforms Lead the Pack in Brand Trust, While Social Is Less Trusted
Consumers rate Amazon, Gaming and Video Streaming Platforms as most trusted, according to new research from The Intent Lab, a research partnership between Performics and Northwestern University.
‘Smart Remarketing’ Tips to Improve Personalization
Remarketing is a mixed bag for brands and consumers. Roughly 40% of shoppers dislike the practice, but new research from The Intent Lab, a research partnership between Performics and Northwestern University, offers a good roadmap for maximizing effectiveness and driving conversion.
The Intent Lab & Microsoft Find that Search Query Language Is a Behavioral Insights Machine
Searchers with high purchase intent are 180% more likely to click on results with concrete words like “shop,” while searchers with browsing intent are 20% more likely to click on results with abstract words, like “best.”