Consumer behavior has shifted and will only continue to evolve with the effects of a pandemic reset, according to a new study by the Intent Lab, a research collaboration between Performics and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications.
Consumers are changing how they interact digitally and re-examining foundational beliefs such as how their employers value them and how they spend their free time. Furthermore, consumers crave digital personalization and are willing to sacrifice online privacy for personalized experiences.
In this study, titled Digital Satisfaction Index Spotlight: Pandemic Reset, the Intent Lab dug into COVID-accelerated consumer transformations, which have become an essential piece of any brand’s digital strategy in a world shifted by COVID-19.
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