PFX Consulting

Intent Based Marketing Icon

Intent Based Marketing

Complete mapping and organization of category/vertical consumer intent data (e.g. keywords, behaviors) across all consumer journey touchpoints, in order to create more relevant experiences that drive conversion.

 

Addressability Personalization Icon

Addressability Personalization

Sizing, targeting and messaging approach to key audiences.

Investment Strategy Icon

Investment Strategy

Multi-channel, market and historical analysis to determine optimal investment scenarios to maximize performance and efficiency.

Tech Evaluation Icon

Tech Evaluation

Comprehensive marketing and advertising technology evaluation based on an organizationā€™s unique needs, including establishing a foundation for integrating Ad/MarTech platforms and customer data.

Performance Media Planning & Buying Icon

Performance Media Planning & Buying

Strategic and tactical recommendations and roadmaps across performance channels, including aiding brands that have a desire to in- house performance media.

Automation & Licensing Icon

Automation and Licensing

Suite of products that scale and deliver greater efficiency and growth to performance media campaigns.