Performance Content is our process of creating and optimizing content in pursuit of business outcomes.
Our content strategy permeates all client assets that require discoverability, including commerce marketplaces, local, apps, video, and voice. We drive partnership with all content-impacted stakeholders to ensure business alignment.
We employ a holistic view of user intent both pre- and post-click; understanding of campaign goals, strategy and structure; and dynamic experience creation. Our Conversion Optimization Team designs and develops experiences for on-site and proxy (hosted) solutions, including a custom-built landing page hosting and testing platform. As UX ties directly to conversions, we provide UX consultation, ensuring site flow meets consumer expectations, and that taxonomy is optimized to intent.
With 17+ years of SEO experience, we’ve mastered the technical elements around ranking, content creation and on/off-page strategy to align to audience intent (via Intent-Based Planning). We also optimize Amazon store pages for Amazon search performance. We’re focused on collaboration with our clients, including business unit alignment and client education.