Performics has been awarded 2018 U.S. Agency of the Year by Bing. The Bing Agency Awards recognize the innovation, passion and work of advertising agencies and technology partners from across the Americas, celebrating individual, team and agency talent. Saturday Night Live alum Vanessa Bayer hosted the awards event at Capriani in New York.
“We’re thrilled to be honored as Bing’s U.S. Agency of the Year. Bing has been an incredible partner to Performics in 2018, in the U.S. and across the globe,” said David Gould, Performics Global Brand President. “Bing helped us celebrate our 20th Anniversary with clients, and collaborated with us on research in the Performics Intent Lab, where we uncovered the power of search query language as a behavioral insights machine. We thank Bing for their continued support, as well as their commitment to helping drive performance for our clients.”
Kyle Jackson, SVP Group Director, Spark Foundry Performics Practices Team, also took home the honor of 2018 Executive of the Year, which recognizes the agency executive who has done the most exceptional job championing search marketing, and partnering with Bing Ads. “Kyle is an embodiment of the ‘demand performance’ spirit of Performics and beloved by his team, clients and partners alike,” said Scott Shamberg, CEO, Performics U.S. Overall, Performics was nominated in seven categories this year.