Read the Full Press Release By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising […]
Read MorePerformics and Microsoft Advertising teamed up at DMEXCO@home 2020 to offer advice to brands on the relevancy of their search advertising. The Masterclass Session, led by Microsoft and the Performics Intent Lab, offered insights for […]
Read MoreRead the Press Release on PerformicsMercerbell.com 17 September 2020 – Publicis Groupe ANZ CEO, Michael Rebelo, today announced performance marketing agency Performics and customer experience agency Mercerbell will join together to create a new agency. The […]
Read MorePerformics China’s Cyril Drouin shares insights with Campaign Asia on trends and takeaways from this year’s 6.18 Shopping Festival. Read More: Campaign
Read MorePerformics ANZ CEO Jason Tonelli joins MediaMath’s Digital Dialogues to discuss ways in which the digital marketing industry can return from COVID-19. Watch Now: Vimeo
Read MorePerformics Session: The New Fundamentals of Amazon Performance The principles of Amazon success for brands are quickly evolving, as the current environment has drastically shifted consumer intent. Ryan Sullivan, Chief Strategy Officer at Performics, will […]
Read MoreShaun Myandee, Strategy Director at Performics UK, shares tactics for marketers looking to refocus their performance marketing activities from basic direct response tactics to a broad spectrum of approaches and methodologies. Read More: PerformicsIN
Read MoreThe team at Performics France has been shortlisted at the European Search Awards for the Best Use of Search – Travel/Leisure category for their Air France campaign, “Embrace SEA Changes.” Read More: European Search Awards
Read MorePerformics UK CEO Mykim Chikli joined a panel at The Drum Digital Transformation Festival to discuss how consumer expectations have shifted, demanding that all industries offer the seamless experiences of closed ecosystems. The panel discussed […]
Read MoreThe team at Performics Australia takes a look at changes in search behavior as more consumers stay at home, revealing how the COVID-19 outbreak is impacting how Australians use search engines. The report showed five key […]
Read MoreCEO of Performics Australia, Jason Tonelli, has taken on an expanded role for Publicis Groupe, as Chief Product Officer. In addition to his duties as Performics CEO, Jason will oversee and expand strategic partnerships and products […]
Read MorePerformics UK CEO, Mykim Chikli, shares insights and details with Econsultancy about her role and day-to-day. Chikli’s focus is on building the Performics culture and ways of working in the UK, with an emphasis on […]
Read MoreTom Wigley, Managing Partner at Performics UK, analyzes the impact of Brexit on digital marketing and brand reactions. Read More: PerformanceIN
Read MoreMykim Chikli, Performics UK CEO, will join The Drum at a panel event during Advertising Week Europe. The panel will examine the success stories of brands that have bridged wall-gardens and taken back control of […]
Read MoreShaun Myandee, Strategy Director at Performics UK, shares insights on how we need to approach Search Marketing as a holistic behaviour, rather than seeing search as a channel. Search has expanded and evolved, and now […]
Read MorePerformics’ UK CEO Mykim Chikli has been named to the 2020 Campaign UK A-List, which celebrates the top marketers in the region. Read More: Campaign
Read MoreBouygues Telecom has launched a new tagline, “On est fait pour etre ensemble” (We are made to be together), via a multi-channel campaign backed by digital strategy support from the team at Performics France. Read […]
Read MoreThe team at Performics has been appointed to handle performance marketing activity in both Australia and New Zealand for Ancestry, the world’s largest collection of family history records. Ancestry is moving from a global in-house […]
Read MorePaul Kasamias, Managing Partner at Performics UK, shares insights with Campaign on how brands are preparing for the impending shift from third-party data by placing a strategic focus on data. Brands like Performics are now […]
Read MoreAt Offre Media’s 2020 awards ceremony, the team at Performics took home the new award for “Search Media Agency of the Year.” Read More: Offre Media
Read MoreConnected cars promise to be a key component of CES in 2020.  Kyle Jackson, Performics EVP, shares updates and ​key considerations for brands looking to prepare for the continued rise of connected technology in vehicles.  Read More: MediaPost
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