Saudia Airlines partnered with Uber Ads to engage travelers during their daily commutes and promote its new Wi-Fi service and summer destinations. By leveraging Uber Journey Ads, the campaign reached over 207,000 trips across Saudi Arabia, becoming the first airline brand in KSA to activate Uber Ads programmatically. The campaign delivered a 1.92% CTR, achieved a 15% uplift in performance for tailored creatives, and generated an average dwell time of 150 seconds, significantly exceeding industry benchmarks.
“Our objective was to engage travelers through platforms that are seamlessly embedded in their daily journeys. By partnering with Uber, we were able to connect with travelers in a highly relevant travel context, transforming everyday mobility into a strategic touchpoint that built anticipation for our new Wi-Fi service while raising awareness of our summer destinations.”
Essam Akhonbay · Vice President, Marketing at Saudia