According to a new study by the Intent Lab, a research collaboration between Performics and Northwestern University Medill School of Journalism, Media, consumers have turned to telehealth for healthcare services due to social distance limitations.
Overall, consumers think telehealth has high Utility, medium Trust, and medium Social value but low Privacy. However, people believe telehealth has less value than in-person visits across the DSI factors.
In this study, titled Digital Satisfaction Index Spotlight: Telehealth’s Impact on Healthcare Services, the Intent Lab dug into COVID-accelerated telehealth transformations, which have become an essential piece of any healthcare brand’s digital strategy in a world shifted by COVID-19.
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