According to a new study by the Intent Lab, a research collaboration between Performics and Northwestern University Medill School of Journalism, Media, consumers are relying more on online food and grocery delivery with an overall increase in users and utilization since the pandemic started
Overall, COVID has accelerated the adoption of all food & grocery apps/services. However, it had a higher impact on services with low market penetration, such as alcoholic beverage delivery apps, grocery apps, and food preparation subscription services, which experienced the most growth.
In this study, titled Digital Satisfaction Index Spotlight: Shifts in Digital Food Shopping Behavior During COVID19, the Intent Lab dug into COVID-accelerated consumer food and beverage shopping behavior, which has become an essential piece of any food brand’s digital and physical strategy in a world shifted by COVID-19.
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