David Van Dam
Head of Performics, Netherlands
David has worked for almost 5 years with Traffic4u and during that time he was responsible for multiple top 20 Google AdWords and Yahoo campaigns including those of a number of travel clients: Vaya, OAD and Kras. For Vaya he developed a complete new strategy and AdWords setup resulting in a very strong growth in both sales and traffic. Vaya was one of the first advertisers to start with dynamic advertising based on a XML product feed.
In 2008 David was awarded the Dutch Search Engine Marketing Award for the most innovative SEM strategy together with UPC Netherlands. The case described the use of personas in combination with keywords to determine the best landing pages.
David van Dam is GAP and GAIQ qualified and has worked with almost all web analytics and bid management software. Besides that he has an excellent understanding of web technologies due to his technical background.