Chief Digital Data & Analytics Officer, Performics Poland
She has worked on the marketing communication market for the past 15 years, specifically with issues regarding internet marketing. At present, as the Chief Digital, Data & Analytics Officer and member of the SMG Management Board, where she is responsible for SMG’s digital, analytical, research and technological competences.
From the beginning of her professional career to 2013, she worked with the Mindshare media house, most recently as Invention Partner and Management Board Member. She is a lecturer at the Warsaw School of Economics, a permanent speaker at the most important industry conferences and workshops and she is also a jury member in advertising competition. In 2011, she received the title of “Person of the Year” in the internet industry, granted by the Internet Advertising Bureau. She was also shortlisted in Businesswoman of the Year 2016 contest. She is an economist by education – a graduate of the Banking and Finance Faculty as well as the Marketing and Marketing Strategies post graduate course at the Warsaw School of Economics.