Ram Singh

Albert Einstein said “We cannot solve our problems with the same thinking we used, when we created them.” Today’s advancements continue to solve major problems, but they also create new challenges that businesses must address. This requires looking at problems from different angles, and finding unique solutions, which is what Ram brings to our team.

Ramendra (Ram) Singh serves as the Senior Vice President of Analytics and Technology at Performics. In this role, Ram leads consulting and product development functions focused on data, technology and analytics.

Ram is an accomplished marketing leader with extensive experience serving Fortune 500 brands and global leaders across industry sectors such as consumer products, technology, communication, education, and e-commerce. Most recently, Ram served as the Chief Marketing Officer at Brandman University, leading analytics, marketing operations, digital marketing, and traditional media functions. His work on omni-channel, analytics, and IMC received national recognition and coverage. Using advanced techniques to combine influencer and direct-response channels, along with powerful analytical models, Ram’s campaigns set new standards in performance marketing.

Prior to this, Ram led digital marketing, operations, and analytics at Laureate Education, a multi-billion MNC. Under his leadership, Walden and multiple other Laureate brands, grew significantly. Earlier, Ram served in senior executive roles at Sprint-Nextel and AOL, leading market research, analytics, product development, and technology functions. Ram spent his initial career as a management consultant, which strengthened his base as an individual who could look at the various facets of any business problem – competition, market conditions, competitive advantage, segmentation, channel allocation, attribution, optimal marketing mix, seamless user experience, and more.

Ram earned an MBA from the Robert H. Smith School of Business at University of Maryland, and a Bachelor’s Degree in Computer Science from the prestigious Indian Institute of Technology (IIT) system in India.

Ram is a proud father of two – a 10 year old daughter and a 7 year old son. His kids also double up as his experience coach for “fast-paced” environments, “agile” processes, and multi-tasking. When he’s not being an employee, a husband, or a dad, Ram enjoys a round of golf, and loves listening to music.

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