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Beyond Dashboards: Building Measurement That Drives Decisions
Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies…
Warehouse wins Gold at Global Performance Marketing Awards.
Publicis Warehouse has been awarded Gold for Most Innovative Technology Solution at the Global Performance Marketing Awards. The award highlights Warehouse’s integration of retail, media, and audience insights into a…
Warehouse wins Gold at PMW Awards
We’re proud to share that Publicis Warehousehas won in the Retail Media Innovation category at the Performance Marketing World Awards. A huge congratulations to our Starcom team and the wonderful…
Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate…
AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
Performics Poland
Our team at Performics Poland continues to make waves. They’ve been named “Master of Performance” in the Digital Agency Report by Media Marketing Polska (MMP)! A huge congratulations to everyone…
Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft…