Performics News

Performics News

December 19, 2016

2016: A Year in Review

Post by Michael Kahn, Chief Executive Officer of Performics Worldwide & Global Performance Practice Lead of Publicis Media What an amazing year in the life of Performics and our high performance business. In 2016, we added over 800 awesome teammates around the world as part of our “Performics Everywhere” expansion for Publicis Media, and we now have ...

Intent Lab December 13, 2016

Q4 Digital Satisfaction Index Summary

In partnership with Northwestern University, Performics launched the second wave of the Digital Satisfaction Index™ on December 12. In this report, consumer satisfaction was measured spanning the U.S., Germany & China and across the Automotive, Telecom, Consumer Electronics & Quick Service Restaurants (QSR) verticals.

December 5, 2016

Thanksgiving, Black Friday & Cyber Monday: Digital Trends Report

This Black Friday, consumers spent a record-breaking $3.34 billion—a 21.6% increase from last year (ABC News). As for Cyber Monday, desktop sales reached $2.67 billion, and over the span of five days—from Thanksgiving to Cyber Monday—online sales reached $8.41 billion (comScore). KEY TAKEAWAYS: Shoppers used voice features to purchase products Consumers sought convenience over deals Millennials flock to mobile Consumers ...

Digital Digest Header October 28, 2016

October: Digital Digest Feature

Humans are the most mobile they have ever been. In fact, many of the innovations that garner our attention do so because of their ability to further increase our mobility, either by enhancing the speed at which we physically move or the pace at which data moves between us. Understanding this fundamental human affinity to ...

Performics Bing October 27, 2016

Microsoft and Performics Host the Bingubator in Chicago

Post by Paul Longo, Head of Agency Development, North America, Search Advertising, Microsoft Today, Microsoft Corp. and Performics are hosting the first ever Bingubator session with Microsoft HoloLens. Bingubator is both a space and an experience derived by Bing Ads in conjunction with its industry partners to collaborate on new ideas to create innovative customer concepts. The ...

October 12, 2016

Pending Google Legal Issues: Potential Impact on Performance Marketing

This briefing provides background, potential impact, and our recommended approach related to the following three pending legal proceedings against Google: (1) favoring its own vertical search results (EU and India), (2) Android app bundling (EU, US, Russia) and (3) expanded right to be forgotten (France). The risks to Google from these actions include the potential for ...

Digital Digest September 30, 2016

September: Digital Digest Feature

In the last few years, marketing organizations have shifted an unprecedented level of focus onto the consumer to win in an increasingly competitive, worldwide market. This trend is expected to continue, making it imperative that organizations understand the intentions of their target audience and build campaigns based on this knowledge. Please enjoy the following pieces ...

September 12, 2016

Executive Summary: Advertising Expenditure Forecasts September 2016

Zenith predicts global ad expenditure will grow 4.4% in 2016, reaching US$539 billion by the end of the year. This is 0.3 percentage points more than we forecast in June. The increase is mainly the result of upgraded forecasts for network TV and social media in the US. Forecast by Regional Bloc Since 2012 we have looked ...

September 12, 2016

Global Ad Market Strengthens Despite Brexit Vote

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from the previous growth forecasts for both years, which were 4.3% and ...

September 6, 2016

The Marketing Balance Act in Todays Digital World

The Marketing Balance Act in Todays Digital World

Speaking Engagements

August 2016

MediaPost Programmatic Insider Summit
Kristen Faust, Managing Director, Moderator & Roundtable Discussion Leader

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