Executive Summary Connected Identity strengthens Search by expanding matchable audiences, improving thequality of platform learning signals, and enabling precise lifecycle segmentation. Brandsthat embed identity through Publicis Groupe’s Connected Search program…

Many brands approach Conversion Rate Optimisation (CRO) with unrealistic expectations. They believe CRO works like an instant performance booster, a single intervention expected to deliver overnight gains and dramatic uplifts….

Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies…

Publicis Warehouse has been awarded Gold for Most Innovative Technology Solution at the Global Performance Marketing Awards. The award highlights Warehouse’s integration of retail, media, and audience insights into a…

We’re proud to share that Publicis Warehousehas won in the Retail Media Innovation category at the Performance Marketing World Awards. A huge congratulations to our Starcom team and the wonderful…

With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate…