Author: wpadmin
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Saudia Airlines Drives Traveler Engagement with Uber Ads
Saudia Airlines partnered with Uber Ads to engage travelers during their daily commutes and promote its new Wi-Fi service and summer destinations. By leveraging Uber Journey Ads, the campaign reached over 207,000 trips across Saudi Arabia, becoming the first airline brand in KSA to activate Uber Ads programmatically. The campaign delivered a 1.92% CTR, achieved…
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Performics Ukraine Lands 7 Wins at the IAB MIXX Awards
Our team at Performics Ukraine just landed SEVEN awards at the IAB MIXX Awards — together with our incredible partners PrivatBank and E-ZOO. This recognition is a testament to the creativity, strategy, and hard work our team pours into every campaign , and to the strength of collaborating with partners who push us to raise…
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Performics Poland Earns EMMA Recognition
Congratulations to our team at Performics Poland for taking home the EMMA Media Marketing Polska (MMP) Award in the Channel Excellence – Social Media category for the “Blink Twice If…” campaign. Well-deserved!
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Performics India Wins Through Connected Marketing
Congratulations to Performics India on securing two wins at the ET Brand Disruption Awards for airtel — recognition that highlights how data, MarTech, and performance innovation can combine to create measurable business impact across Broadband and Mobility.More importantly, these wins reflect a broader transformation taking place across modern marketing. Today’s highest-performing campaigns are no longer…
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SEO & Generative Engine Optimization GEO
A Performics LATAM Session Our Performics LATAM team hosted a fantastic workshop on SEO and Generative Engine Optimization (GEO)—creating a space to explore one of the biggest opportunities in digital visibility today. The conversation focused on how brands can evolve beyond traditional search strategies and adapt to a new landscape shaped by artificial intelligence, where…
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Performics Middle East Talent Named in Agency Faces to Watch 2026
Performics celebrates two standout talents, Jad Matta and Alessandro Bettolini, for landing on Campaign Middle East’s Agency Faces to Watch 2026. Jad is recognized in the Creative Faces to Watch category, while Alessandro is featured in Media Faces to Watch—highlighting excellence across both disciplines within the team. Agency Faces to Watch profiles the brightest young talent aged…
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Connected Identity: The Performance Multiplier for Modern Search Marketing
Executive Summary Connected Identity strengthens Search by expanding matchable audiences, improving thequality of platform learning signals, and enabling precise lifecycle segmentation. Brandsthat embed identity through Publicis Groupe’s Connected Search program consistentlyachieve higher ROAS, reduced media waste, and enhanced performance across theacquisition and retention funnel. 1. Identity as the Foundation of Modern Search Paid search platforms…
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Rethinking Conversion Rate Optimisation as a Long-Term Growth Discipline
Many brands approach Conversion Rate Optimisation (CRO) with unrealistic expectations. They believe CRO works like an instant performance booster, a single intervention expected to deliver overnight gains and dramatic uplifts. This belief does not stem from misplaced ambition, but from a fundamentally flawed understanding of what CRO entails. The real issue is not whether conversions…
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Beyond Dashboards: Building Measurement That Drives Decisions
Most marketing organisations today operate with sophisticated dashboards. Real-time metrics, elegant visualisations, executive summaries. On the surface, everything appears under control. Yet beneath the green arrows and upward curves lies a quieter, more consequential problem. Visibility has replaced understanding. This is the Theatre of Analytics, a world where performance looks impressive, but decision-making remains fragile.…
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Warehouse wins Gold at Global Performance Marketing Awards.
Publicis Warehouse has been awarded Gold for Most Innovative Technology Solution at the Global Performance Marketing Awards. The award highlights Warehouse’s integration of retail, media, and audience insights into a unified system, distinguishing our standout solutions in a competitive market.