Tag: global
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Digital & Tech Trends 2026–2027: The New Rules Shaping Performance Marketing
The rise of hyper-personalization and communities centered on well-being, the evolution of Search to GEO/AEO and more: the latest trends from Performics expert Maryna Navrotska. In AIN’s Digital & Tech Trends 2026–2027 report, Maryna Navrotska, Head of Product Marketing at Performics Ukraine, shares her perspective on the developments already transforming the market. From closer collaboration…
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Saudia Airlines Drives Traveler Engagement with Uber Ads
Saudia Airlines partnered with Uber Ads to engage travelers during their daily commutes and promote its new Wi-Fi service and summer destinations. By leveraging Uber Journey Ads, the campaign reached over 207,000 trips across Saudi Arabia, becoming the first airline brand in KSA to activate Uber Ads programmatically. The campaign delivered a 1.92% CTR, achieved…
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Performics Ukraine Lands 7 Wins at the IAB MIXX Awards
Our team at Performics Ukraine just landed SEVEN awards at the IAB MIXX Awards — together with our incredible partners PrivatBank and E-ZOO. This recognition is a testament to the creativity, strategy, and hard work our team pours into every campaign , and to the strength of collaborating with partners who push us to raise…
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Performics Poland Earns EMMA Recognition
Congratulations to our team at Performics Poland for taking home the EMMA Media Marketing Polska (MMP) Award in the Channel Excellence – Social Media category for the “Blink Twice If…” campaign. Well-deserved!
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Performics Middle East Talent Named in Agency Faces to Watch 2026
Performics celebrates two standout talents, Jad Matta and Alessandro Bettolini, for landing on Campaign Middle East’s Agency Faces to Watch 2026. Jad is recognized in the Creative Faces to Watch category, while Alessandro is featured in Media Faces to Watch—highlighting excellence across both disciplines within the team. Agency Faces to Watch profiles the brightest young talent aged…
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Warehouse wins Gold at Global Performance Marketing Awards.
Publicis Warehouse has been awarded Gold for Most Innovative Technology Solution at the Global Performance Marketing Awards. The award highlights Warehouse’s integration of retail, media, and audience insights into a unified system, distinguishing our standout solutions in a competitive market.
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Warehouse wins Gold at PMW Awards
We’re proud to share that Publicis Warehousehas won in the Retail Media Innovation category at the Performance Marketing World Awards. A huge congratulations to our Starcom team and the wonderful team at Samsung Electronics UK. Again, a huge congratulations to all the brilliant teams involved.Here’s to more data-driven innovation and retail growth ahead. 🚀 https://www.performancemarketingworldawards.com/finalists/unifying-retail-data-with-publicis-wareho…
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Real People Make It Work: AI-Enabled Social That Performs
With platforms prioritizing automation, creative is becoming the primary lever to reach segmented identities: Diverse, high-volume creative assets feed algorithms and fuel personalization. As AI accelerates and social platforms dominate consumer attention, brands must rethink how they connect with audiences. At the heart of this transformation is creative, the relevance of which cannot be overstated…
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AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
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Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft and Samsung Electronics. An insightful conversation on the transformative power of AI, and a glimpse at what’s to come.