Each touchpoint in today’s fragmented consumer purchase path provides a degree of influence in driving the ultimate conversion. Therefore, we go beyond last-touch attribution to give proper credit to every contributor, visualizing how channels and devices interact.
TV + social media. Mobile paid search + in-store. Today’s shopping journey is deeply omnichannel. We’re supporting this shift by: ensuring online campaigns support offline media (and vice versa), flighting online budgets based on offline activity and creating integrated experiences across mediums.
We enhance attribution modelling and validate results through in-market testing and macro-modelling. By considering the impact of outside factors, we eliminate bias, thus creating the most accurate and actionable attribution models.
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United Arab Emirates