70% of consumers plan to use telehealth in the next year according to a new study from The Intent Lab, a research partnership between Performics and Northwestern University Medill School In the pandemic, the abrupt […]
Read MoreRead the Full Press Release By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising […]
Read MoreAccording to the latest study from the Performics Intent Lab, more than a third of consumers begin holiday searches and make purchases 1-3 months ahead of the holidays. Read More: MediaPost
Read MorePerformics’ Burcu Agma shares insights from the latest Performics Intent Lab Study, in partnership with Northwestern University, on what shoppers want from retailers this holiday season. Read More: MediaVillage
Read More63% of holiday shoppers start their journeys on commerce marketplaces like Amazon, according to new research from Intent Lab, a partnership between Performics and Northwestern University Medill School Chicago (Dec. 10, 2019)—As brands compete this […]
Read MorePerformics SVP of Planning and insights, Esteban Ribero, shared insights with audiences at this year’s Advertising Week New York. He discussed how brands, advertising agencies, and technology platforms came together to share insights around a […]
Read MoreAdweek looks at why younger consumers are visiting retail locations rather than shopping digitally, with insights from Molly Hop, Publicis Media SVP Commerce Strategy, and the Performics Intent Lab. Read More: Adweek
Read MorePerformics’ Burcu Agma spoke with Microsoft during their Trusted Partnership series at DMEXCO 2019. “Sometimes we forget we’re targeting people. You might hear people in our industry go ‘What do they want’, like we’re targeting […]
Read MoreConsumers are beginning to significantly alter online behavior as a direct result of its overuse, according to new research from the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism. Roughly […]
Read MoreBurcu Agma, VP of Planning and Insights, on how intent-based marketing can fuel creative, plus insights from Cannes Lions on how and why marketers should change their approach today. Read More: MediaPost
Read MoreDirector of Marketing, Laura Heller, shares insights with Forbes on how big brands are betting images will boost sales, better engage shoppers and improve trust in their brands. Read More: Forbes
Read MoreThe latest study from the Performics Intent Lab suggests that consumers see online images as more trustworthy than other online content. Read More: Marketing Dive
Read MoreThe latest study from the Performics Intent Lab shows that a majority of shoppers think visual information is more important than text when it comes to products. More than ever, consumers are using visual search […]
Read MoreEsteban Ribero, SVP of Planning and Insights, discusses how trust in digital media is plummeting, but visual search is proving to be a popular and effective means of reaching consumers. Read More: MediaVillage
Read MoreEsteban Ribero, SVP Planning & Insights, Performics, discusses with the Drum his perspective on how the 3 ‘Vs’ of Voice, Visual and Video will impact marketers and the future of commerce Read More: The Drum
Read MoreThe team at the Performics Intent Lab has teamed up with Microsoft to research and share insights into consumer behavior. The Intent Lab’s Intent Scoring Algorithm shows what customers are thinking at each stage of […]
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