Proprietary tracking tools like Socialtools (social and content) and Benchtools (search) deliver real-time insights into customer behaviour. Coupled with licensed tools and tracking studies, we’re armed with powerful information to create Communications Planning strategies that maximise relevancy and revenue.
Driving the click, or any other actionable KPI, means acutely understanding what needs, motivations and behaviours we must seek out to achieve that desired action. All agency briefs align our content, media and client teams against a singular purpose for cross-channel activation.
The insight process doesn’t stop at observation. In partnership with our Analytics and Technology Team, we’ve developed an endless hypothesis loop that compares what we “planned” would happen vs. what “actually” happened. The result is infinite optimisation.
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