Media Planning & Optimization

As paid, owned and earned channels converge, Media Planning must start with audience insights—where, when and how to engage. Fully integrated planning enables us to capture and convert intent at scale, with search marketing serving intent and display/social stimulating intent.

We crunch models to understand the incrementality of all channels, including digital’s influence on offline. Then, we pounce on performance, while optimizing out of non-responsive audiences, placements, ad types and keywords.

Are you seeking to ignite organizational change by breaking down channel silos? Are you competing against yourself (e.g. multiple business units fighting for paid search real estate)? We’re focused on educating and aligning your organization to impact the bottom line.