Deciphering Consumer Intent
Today’s consumer is more complex, empowered and omnichannel than ever. To truly deliver performance, brands must exceed consumer expectations with relevant, engaging and personalized communications, 24/7. Performics Planning & Insights Team delivers brand relevance and revenue by uncovering and converting consumer intent through our proprietary process, Intent-Based Planning.
Capabilities
- Intent-Based Planning
- Tech & Data Audit
- Digital Maturity Audit
- Intent Hypotheses
- Audience Insights
- Content Audit
- Experience Matrix
- Intent-Based Planning (cont.)
- CX Journey Analysis + Workshops
- Market Maturity Gauge
- Learning Agenda
- Digital Persona Development
- Social Listening for Consumer Discovery + Product R&D
- Competitive Insights + Benchmarking
- Digital Strategy and Innovation Consulting