Performics Newsletter
Through 15+ years of unrelenting SEO micromanagement, we’ve nailed the basics (indexation, keywords, content optimization). We’re now focused on next gen SEO—creating and optimizing relevant, timely content that engines love to surface.
SEO no longer exists in a bubble. We’re boosting its potency by aligning with other channels. Through an owned/earned-first approach, we’re also reducing paid media costs by boosting organic rankings for expensive paid search keywords.
Evaluate your entire website including taxonomy, navigation and internal linking to uncover optimization opportunities impacting performance. Intent insights such as keyword research and path analysis, inform UX optimization, which leads to rankings and revenue.